Contents Wulf D. Hund: Advertising White Supremacy. Capitalism, Colonialism and Commodity Racism Anandi Ramamurthy, Kalpana Wilson: Come and Join the Freedom-Lovers. Race, Appropriation and Resistance in Advertising Robert W. Rydell: Buffalo Bill's Wild West. The Racialisation of the Cosmopolitan Imagination Michael Pickering: Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies Malte Hinrichsen: From Oecumene to Trademark. The Symbolism of the Moor in the Occident Emma Robertson: Bittersweet Temptations. Race and the Advertising of Cocoa Katharina Eggers, Robert Fechner: The German Alternative. Nationalism and Racism in Afri-Cola