This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful referencethroughout the entire academic career.
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The content
. Why Research Designs matter
. Quality of a Research Design
. Introduction to the Research Process
. Writing a Research Report
. Research Designs for Various Purposes
. Examples of good Research Designs
The Authors
Professor Dr. Stefan Hunziker is head of the competence center "Risk and Compliance Management" at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of Research at the Institute of Financial Services Zug IFZ and teaches Research Design at the undergraduate and graduate levels.
Professor Dr. Michael Blankenagel is a senior lecturer at Lucerne University of Applied Sciences and Arts. He specializes in CorporatePerformance Management and Research Design. He supervised numerous undergraduate and graduate research projects and bachelor and master theses.
