Country-of-Origin Effect in International Business

Grudecka, AnnaHrsg.Witek-Hajduk, Marzanna K.Hrsg.

Country-of-Origin Effect in International Business

Strategic and Consumer Perspectives

BuchGebunden

CHF203.00

Beschreibung

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

Weitere Beschreibungen

Details

ISBN978-1-032-53787-0

ProduktartBuch

EinbandartGebunden

Verlag/Label

Taylor and Francis

Routledge

Erscheinungsdatum24.10.2023

Auflage1. A.

ReiheRoutledge Studies in Marketing

Seiten270 Seiten

SpracheEnglisch

Weitere Details

Reihe

Time and Culture in Consumer Behaviour

The Dynamics of Influencer Marketing

Artificial Intelligence for Marketing Management

Religion and Consumer Behaviour

Corporate Social Responsibility and Marketing Ethics

Ethnic Hospitality Marketing

Brand Management in a Co-Creation Perspective

Branded Content and Entertainment in Advertising

Digital Transformation and Corporate Branding

Business Digitalization

Country-of-Origin Effect in International Business

Place Branding and Marketing from a Policy Perspective

Visual Methods in Marketing and Consumer Research

Storytelling in Marketing and Brand Communications

Consumer Ethnocentrism, Country of Origin and Marketing

The Dynamics of Influencer Marketing

European Consumers in the Digital Era

Money and Marketing in the Art World

Marketing in Developing Nations

Money and Marketing in the Art World

Marketing and Gamification

Decolonizing Marketing Theory and Practice

Interfaith Marketing

The Future of Charity Marketing

Corporate Social Responsibility and Marketing Ethics

Sustainable Marketing and Customer Value

Ethnic Hospitality Marketing

Autor:in

Grudecka, AnnaHrsg.Witek-Hajduk, Marzanna K.Hrsg.

Marzanna K. Witek-Hajduk is a full professor at the SGH Warsaw School of Economics, Poland, chair of the International Business Department and deputy dean of the Doctoral School at the SGH Warsaw School of Economics. Her research interests focus on international business, marketing and branding, including Internet-based and Internet-enabled internalization.

Anna Grudecka, PhD, is an assistant professor at the SGH Warsaw School of Economics, Poland, in the Department of International Business. Her research focuses on brand management in the international market, consumer behaviour and international business.

Bitte warten - die Druckansicht der Seite wird vorbereitet.

Country-of-Origin Effect in International Business

Beschreibung

Details

Reihe

Time and Culture in Consumer Behaviour

The Dynamics of Influencer Marketing

Artificial Intelligence for Marketing Management

Religion and Consumer Behaviour

Corporate Social Responsibility and Marketing Ethics

Ethnic Hospitality Marketing

Brand Management in a Co-Creation Perspective

Branded Content and Entertainment in Advertising

Digital Transformation and Corporate Branding

Business Digitalization

Country-of-Origin Effect in International Business

Place Branding and Marketing from a Policy Perspective

Visual Methods in Marketing and Consumer Research

Storytelling in Marketing and Brand Communications

Consumer Ethnocentrism, Country of Origin and Marketing

The Dynamics of Influencer Marketing

European Consumers in the Digital Era

Money and Marketing in the Art World

Marketing in Developing Nations

Money and Marketing in the Art World

Marketing and Gamification

Decolonizing Marketing Theory and Practice

Interfaith Marketing

The Future of Charity Marketing

The Future of Charity Marketing

Corporate Social Responsibility and Marketing Ethics

Sustainable Marketing and Customer Value

Ethnic Hospitality Marketing

Autor:in

Weitere Artikel mit diesem Autorennamen: Grudecka, Anna

Weitere Artikel mit diesem Autorennamen: Witek-Hajduk, Marzanna K.

Vorschläge

Kürzlich von mir besucht